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ANY PUBLICITY IS GOOD PUBLICITY...NOT!
Few people, more so than President Trump, appreciate that not all publicity is good publicity (#fakenews). And unlike the Donald, most of us realise that you can't legitimately pass off what you don't like or agree with simply by labelling it 'fake news'.
It’s A Revolution – Because They Get People’s Attention!
If you’re still using press releases…STOP! They don’t work.
Do you know the Top 20 ‘pet hates’ of your garden-variety journalist when it comes to press releases?
You should, because they’re very real; and you stand next to no chance of getting favourable publicity without knowing what they are!